Rudy La Scala

Rudy La Scala, the creator and producer of AMBAR

Being the 70s markedly influenced by "disco music" world-wide thanks to the monumental success of movies like "Saturday Night Fever" and "Thank God It's Friday" among others, which revolutionized the taste of music on the dance floors and catapulted to stardom figures like John Travolta, the Bee Gees and the panther of Boston Donna Summer. Ambar was born in order to become a total success in the new wave of disco music in Venezuela, this was demonstrated by topping musical charts as well as surpassing sales.

Ambar is born on January 1979, when the then producer and later singer, Rudy La Scala, proposed such production. At the beginning, experts in the field considered this was a risk due to foreign competition, but they carefully weighed all aspects and reached a conclusion to produce Ambar for two reasons: to achieve national success and at the same time to have international attention as was obtained for the song "Love Maniac".

What was more surprising when the songs played on the radio and during promotion, was the discovery of the true identity of the feminine voice in charge of the skillful interpretation of that “disco music” rhythm, a contest was played in the radio to identify who sang that song.

For many it was a surprise that María Conchita Alonso, actress and model, would find success in singing, at the time she was widely known in modeling, she managed to position herself amongst the biggest international stars with a different rhythm. It is necessary to remember that she was selected as Miss Princesita [Miss Princess] in the year 1971 and that same year Mis Teenager of the World in Portugal. Then, in 1975 she was the first finalist in Miss Venezuela. As a representative of the zodiac sign Cancer, María Conchita Alonso is a woman that worries and is always searching for new goals that translate to the aperture of new horizons, and thus she found it necessary to live abroad.

Love Maniac debut at number 5 in August 1979, managing in a few weeks to lead the national billboards, reaching number one on September 2nd and maintaining the top 5 positions between the number 3 and 5 for the upcoming weeks.

Without a doubt, this production never before created in the country, with the particularity to have credits in English and having been launched simultaneously in Europe, America and Africa, became an example that in Venezuela, productions at the level of export quality can be created.

* Article from the Venezuela Gráfica, Sep. 1979
Courtesy of Carlos Medina


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